Top 5 Reasons Consumer’s Receive Incentives
In today’s competitive marketplace, consumer incentives have become a key strategy for businesses aiming to attract and retain customers. From cashback offers and loyalty rewards to promotional discounts and rebates, companies are deploying a variety of incentive programs to influence purchasing behavior and drive engagement. Don’t miss another episode of Truth In Data! Click on […]
PayPal Credit Moves into the Physical World
PayPal’s ever-expanding footprint is taking a step into the past with the launch of its first physical card. Issued by Synchrony, a longtime partner in several other ventures, the PayPal Credit card can be used both online and in stores. The new offering pivots off PayPal Credit, which has long been available to customers shopping […]
Klarna Launches Debit Card to Move Beyond BNPL
As part of its continued transformation into a full-fledged financial institution, Klarna is launching a Visa debit card for U.S. users. The Klarna Card will be piloted with a select group of consumers ahead of a nationwide rollout and a planned European Union launch later this year. The debit card is linked to an FDIC-insured […]
A Perfectly Understandable Bad Idea: Why Merchants Should Reconsider Surcharging
Most organizations factor in the cost of doing business when pricing their products or services. However, the costs of credit card acceptance have been a sticking point with many merchants for years, prompting some to tack on a surcharge when their customers use a card. Although this line of thinking may be understandable, as Craig […]