How Debit Card Users Subsidize Credit Card Rewards
Every swipe of a rewards credit card generates perks for the cardholder, but researchers say the costs of those rewards are shared more broadly. Data from Harvard Business School found that credit card interchange fees effectively transfer about $30 billion annually from consumers who pay with cash and debit cards to those who use rewards […]
How Gamification Helps Drive Engagement in Digital Banking
Digital banking has become the primary touchpoint through which customers connect with their financial institutions, yet that engagement often remains shallow. Customers log in frequently, but rather than make full use of the growing range of digital tools available to them, they spend most of their time reviewing transactions and cash positions. Banks have tried […]