Synchrony Brings OpenAI into Customer Experience, Agentic Commerce
Synchrony may be best known for its credit card partnerships with major retailers such as Walmart, Amazon, and Lowe’s, but the company is making a big push into artificial intelligence through a deal with OpenAI. Synchrony will deploy OpenAI’s models across a range of use cases, including its customer portals, loyalty and rewards programs, and […]
How Leading Brands Are Building Better Digital Gift Card Experiences
The gap between good and great gift card programs is widening. While most brands offer some form of gift card, the leaders are distinguishing themselves through more sophisticated direct digital experiences. Sometimes referred to as first-party or owned gift cards, direct digital gift cards are purchased through a merchant’s own website or app. As NAPCO […]