Scrooge McDuck may not be happy about it, but Disneyland is testing a shift away from cash. Many of the theme park’s outdoor vending carts are now accepting only electronic payments as part of a new pilot program.
The new signage, first reported by theme‑park site Mickey Visit, reads: “CASHLESS LOCATION | Please pay with credit card, Disney gift card, or mobile payment. Disney gift cards are available at your nearest merchandise store.”
The test began in late April, with more than 25% of outdoor vending carts participating. The cashless carts are typically those selling prepackaged items such as ice cream and beverages. Cash is still accepted at some locations offering freshly prepared snacks, including popcorn and fruit.
Plenty of Cashless Options
Disney guests already have multiple ways to pay without cash. The company has long partnered with Chase on a co-branded credit card program. The latest addition, the Disney Inspire Visa Card, launched earlier this year and includes incentives valued at up to $600, such as a $300 Disney Gift Card eGift.
Disney also sells its own gift cards, available in parks and at many retailers, often at a discount. In addition, the Disney MagicMobile service enables payments through Apple Wallet and Google Wallet.
However, the move isn’t driven solely by Disney’s proprietary payment options. Cashless carts eliminate the need for cash registers and cash handling, reducing operational costs and security risks. They also speed up transactions by removing the need to make change.
“It’s more of a strategy to reduce cash at standalone vendors, and just move the line quicker,” said Jordan Hirschfield, Director of Prepaid at Javelin Strategy & Research. “Most people are likely to use their gift cards for big purchases, and tap a credit or debit card for a popcorn or ice cream.”
An Industry Trend
Disneyland says it will continue adjusting its payment options based on guest feedback during the test. According to Mickey Visit, one cast member reportedly told guests that the entire park could become cashless within the next few months.
Walt Disney World in Orlando made a similar shift in October, moving many outdoor vending locations to cashless payments. Other major theme parks, including Knott’s Berry Farm, SeaWorld, and Six Flags, have adopted fully cashless systems.
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