Fintech Robinhood is introducing wealth management, private banking, and artificial intelligence (AI) solutions designed to bring luxury features to retail investment portfolios.
The company’s Gold members, who pay either $5 per month or $50 per year for their subscription, will gain access to the Robinhood Strategies platform. The service gives members with investments as little as $50 access to professionally managed portfolios of exchange-traded funds (ETFs) curated by Robinhood’s investment experts.
Gold members with at least $500 in assets can access individual stocks within the managed portfolios. The wealth management service comes with a 0.25% annual fee, capped at $250.
Luxury Touches for Younger Users
The company will also launch a private banking product for Gold subscribers later this year, featuring a high-yield savings account along with services like estate planning and tax advice.
Additionally, Robinhood members will enjoy perks like luxury travel services and access to exclusive events like the Met Gala and the Oscars. These experiences are highly sought after by Gen Z investors, many of whom are beginning their investment journey earlier than previous generations.
Younger investors are also highly tech-savvy and more inclined to use self-directed tools such as robo-advisors, which leverage AI to offer analysis in an industry traditionally driven by personalized service.
While robo-advisors may never fully replace wealth managers, AI has a growing role in wealth management. For this reason, Robinhood is launching its Cortex service later this year, designed to deliver AI-powered real-time market analysis.
Not Just for the Ultra Wealthy
One of the main trends continuing to transform the wealth management industry is the integration of new technologies, driving a hybrid approach that combines both AI and financial advisors.
However, another emerging trend that Robinhood hopes to capitalize on is the growing accessibility of wealth management services—not just for high-net-worth individuals anymore.
As Deepak Rao, General Manager and Vice President of Robinhood Money told Reuters: “We’re not going after someone who has $10 million. We’re after everybody else,”
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