WEBINAR
The Global Rise of Metal Cards: From Luxury to Loyalty
February 4, 2026
1:00 pm EST
How are metal cards turning premium design into measurable loyalty?
What began as a symbol of exclusivity has evolved into a global emblem of sophistication, trust, and connection between brands and their most discerning customers. While the allure of metal cards is undeniably global, the way they resonate—and succeed—varies dramatically by market.
In the U.S., metals cards emerged as a marketer of luxury and status. Across the Middle East and Africa, that idea has been taken even further, setting new global standards for how payment products can both reflect and shape consumer aspiration.
On February 4, join IDEMIA Secure Transactions’ Payment Services experts, Kate Eagle, Head of Growth & Innovation and Hennie Duplessis, SVP MEA, as well as Brian Riley, Director of Credit at Javelin Strategy & Research, as they explore the cultural, behavioral, and strategic forces driving the success of premium payment products around the world.
In this webinar, you will gain insights into:
- One card doesn’t fit all. A diverse portfolio of metal cards enables hyper-personalization and deeper relevance across a wider range of customer segments.
- Metal cards go beyond the ultra-affluent.When thoughtfully positioned, they can appeal to broader audiences without diluting their premium value.
- Bundling drives differentiation. Pairing metal cards with services such as loyalty rewards, fast-track ticketing, and concierge experiences significantly amplifies their appeal.
Our Presenters
Kate Eagle
Head of Growth & Innovation
Hennie Du Plessis
SVP MEA
Brian Riley
Director of Credit and Co-Head of Payments
The post The Global Rise of Metal Cards: From Luxury to Loyalty appeared first on PaymentsJournal.
